Tools
The whole SEO toolkit, without the enterprise invoice.
Six tools for your site and the sites you actually compete with, each saying where its numbers came from.
- 01
Keyword research
Suggestions, questions and related searches for any phrase, with search volume, difficulty and a demand trend.
Needs nothing but a phrase.
explore → - 02
Competitor gap
The keywords a rival ranks for and you don’t, with their position and what closing each gap is worth.
Needs your site and, ideally, the rivals you compete with — or just domains to compare.
explore → - 03
Rank tracker
Weekly position checks on the keywords you pick, in the market you sell to, down to page ten.
Needs the keywords you want watched.
explore → - 04
Site audit
Broken pages, missing titles, descriptions and headings, redirect chains and more, each with what it means and how to fix it.
Needs your site. Nothing else.
explore → - 05
Backlinks
Referring domains for you and the rivals you track, gained and lost week by week, and which of the top 100 domains linking to them are not among your own top 100 linking to you.
Needs your site, and the rivals you track or other domains to compare against.
explore → - 06
AI visibility
Ask AI models the questions your customers ask, weekly, and see whether they name you.
Needs the questions your buyers ask, written in their words.
explore →
Name your site, your market and the rivals you compete with once, and the tools that work on a project read that one project — so the rivals you named are the rivals the gap analysis, the rank tracker, the backlink comparison and the AI sweep all measure you against. Keyword research and Domain overview belong to the workspace, and Keyword gap and Backlink gap work with a project or with domains you name, so you can look a phrase or a domain up without filing it under anything.
How a project works
Name your site and rivals
A project is one domain in one market. Add the rivals you actually compete with, or leave the list empty and the first run suggests them from the domains ranking beside you.
Start a run
It asks what each domain ranks for, compares the answers, crawls your own ranking pages and prices what it finds. It keeps going on its own if you close the tab.
Work the list
Mark a keyword done, or not worth doing, and it stays in that bucket. The next run refreshes the figures underneath without resetting any of it.
A run compares your site with up to 5 rivals, takes the top 1,000 keywords each domain ranks for, and crawls up to 10 of the pages you already rank with. Every plan collects the same things in the same way; a bigger plan buys more of it. The one step that is not simply more is grouping a worklist into topics, which a model does and which therefore needs the plan to carry an AI budget.
Also included
Plugged into the tools you already use.
Search Console
Your own property’s daily clicks, impressions and positions, imported beside the rank tracker’s checks and kept apart from them.
Google Analytics
Organic sessions and revenue by landing page, so a post or a product page is measured by what it earned.
Shopify
Sync your store’s posts and products, draft a post from an opportunity and publish it to your blog.
Monthly reports
One project’s month against the month before, signed with your own branding and downloadable as a PDF.
Your team
Invite colleagues to the workspace. Plans count projects and budgets, never people.
Name your site and your rivals. See the first worklist today.
Start freeThe Free plan costs nothing and needs no card. The first sign-in creates your account.