Terms

These terms describe what Rankgap does, what a plan buys and what neither side promises. Like the privacy page, they are written from the code rather than from a template, so they are specific and they are short.

What the product is

Rankgap measures sites you name. It compares the keywords your own site ranks for with the keywords the rivals you name rank for, checks where the keywords you track are placed, asks for pages of your own site and reports what is wrong with them, reads a backlink profile, and asks language models questions you write. Everything it shows is a measurement or an estimate, and each one is labelled with the instrument that took it.

Your account and your workspace

• Signing in creates the account. You can sign in with a link sent to your address, or with a Google account.
• A workspace is what everything belongs to: the projects, the keywords tracked, the people invited and the plan. An owner can invite and remove members, and anyone may leave — except the last owner, who cannot, because a workspace whose only owner left is one nobody can administer.
• Whoever can read your email, or use your Google account, can sign in as you. Keeping both is yours to do, because this product has no other way of telling you apart.

Plans and payment

Plans are monthly. What a larger plan buys is more projects, more tracked keywords, more keyword searches a day, more pages crawled and a larger budget for looking data up — never a charge per person.

Some of what a plan includes is not smaller on the cheapest plan, it is off there entirely: AI visibility and downloading your data as a file arrive with Starter; product-listing checks arrive with Growth. The pricing page states the whole ladder, row by row, and that table is the authority on it.

Payment is taken by Stripe. Card details are entered on Stripe and this product never receives them: it stores no card data at all. What it does keep is bookkeeping — Stripe’s own identifiers for your customer record and your subscription, which plan that subscription is on, whether it is current, the period it runs to, and when Stripe last told us any of that. Changing or cancelling a plan happens in Stripe’s own billing portal, which the billing page links.

When a subscription lapses the workspace becomes read-only: every allowance drops to nothing, so no new run, keyword search, rank check, crawl or AI visibility sweep can be started and no post can be sent to your store, and everything already collected stays readable. Read-only does not stop work already started — a run under way finishes, because its money is committed — and it disconnects nothing, so a connected Search Console or Analytics property goes on syncing its daily figures until it is disconnected.

What is not promised

Nothing here promises a position, a visitor or a sale. The figures are for putting one keyword ahead of another, and the footer of every page on this site says where the keyword figures come from and what they are not. Figures the product takes by other means — a health score, a lab measurement of a page, how often a model named you — say so where they are printed.

Most of what the product shows is fetched from somewhere else: a keyword and backlink data provider, your own Search Console and Analytics if you connect them, your own store if you connect it, and the language models you choose to ask. When one of those is unavailable, or changes what it returns, the measurement that rests on it is unavailable too.

The product changes. What shipped, and the day it shipped, is on the changelog.

The sites you name

Naming a site makes this product fetch public data about it and ask that site for pages. A crawl or an audit only ever asks for pages of the site a project names, or of a subdomain of it. Grading a post is different from a crawl or an audit: when you ask for that grade, the product reads the public pages that rank for the keyword you chose, whoever’s they are, to compare yours with them. It is not the only measurement that looks at pages you do not own: rank checks and live result-page checks read search results, and AI visibility sweeps ask models that may search the web. A grade reads the ranking pages themselves, and only when you ask for it. Nothing in the product checks who owns the site you named, so whether you are entitled to analyse it is yours to know.

Ending it yourself

You can stop whenever you like: cancel in the billing portal and the subscription is not renewed. On a yearly plan, cancelling stops the next renewal, and the year already paid for runs to its end. Once the cancellation takes effect the workspace is read-only, as described above. Removing the account and everything in it is a separate request, and the privacy page describes how to make it.

Changes to these terms

If this text changes, the date at the top of the page changes with it. There is nothing beyond that — no notice sent, and no history of earlier versions kept.