Rankgap

Blog

How each number here is measured

Notes on what Rankgap measures, how each measurement is taken, and where it stops. Mostly about the places where two numbers that look alike are answers to different questions.

A check is a week, not a day

Why the rank tracker compares seven-day rounds instead of two calendar dates, and what a week with no checks looks like on a chart.

  • Two positions, two instruments

    Rankgap measures where you rank in two different ways, and keeps the two apart rather than averaging them into one number.

  • A dash is not a zero

    Where this product prints an em dash instead of a number, and why a missing measurement is not quietly filled in with a zero.

  • A mention is not a citation

    How Rankgap tells “a model wrote your name” apart from “a model linked to your site”, and why the two counts are kept apart.

  • Why changing a market clears the worklist

    A worklist measured in one country is not a stale answer for another, so moving a project’s market empties it rather than letting the two mix.

  • A click estimate is not a forecast

    Why every value on a Rankgap worklist is a way of putting one keyword ahead of another, and not a prediction of what you will earn.

Name your site and your rivals. See the first worklist today.

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