Pricing
Pay for projects, not seats.
Every plan finds the same gaps. A bigger plan buys more projects, more keyword searches, more tracked keywords and more pages to crawl — and an AI visibility budget, which also pays for grouping a finished worklist into topics, so that step happens only on a plan that has one.
Free
$0
- 1 project
- 3 keyword searches / day
- 25 tracked keyword slots
- 150 audit pages / mo
Starter
$29/mo
- 3 projects
- 25 keyword searches / day
- 150 tracked keyword slots
- 1,000 audit pages / mo
- $5 AI budget / mo · CSV export
or $290 paid yearly
Growth
$79/mo
- 10 projects
- 50 keyword searches / day
- 300 tracked keyword slots
- 5,000 audit pages / mo
- $20 AI budget / mo · CSV export
or $790 paid yearly
Scale
$199/mo
- 30 projects
- 150 keyword searches / day
- 1,000 tracked keyword slots
- 15,000 audit pages / mo
- $60 AI budget / mo · CSV export
or $1,990 paid yearly
Paid yearly, a plan costs 10 months’ price, so 2 months are free. Every allowance and budget still counts per month, so paying for the year up front does not let a month spend more.
Compare plans
| Price and limits | Free | Starter | Growth | Scale |
|---|---|---|---|---|
| Projects | 1 | 3 | 10 | 30 |
| Keyword searches a day | 3 | 25 | 50 | 150 |
| Tracked keyword slots | 25 | 150 | 300 | 1,000 |
| Audit pages a month | 150 | 1,000 | 5,000 | 15,000 |
| Pages per crawl | 150 | 500 | 2,000 | 5,000 |
| AI visibility budget a month | Not included | $5.00 | $20.00 | $60.00 |
| Data budget a month | $4.00 | $25.00 | $65.00 | $160.00 |
| Google Shopping checks a week | Not included | Not included | 100 | 500 |
| Price a month | Free | $29.00 | $79.00 | $199.00 |
| Price a year | Free | $290.00 | $790.00 | $1,990.00 |
| CSV export | Not included | Included | Included | Included |
| Hide the Rankgap credit on reports | Not included | Included | Included | Included |
A row reading Not included is an allowance the plan does not carry rather than one that has been spent.
The data budget is what this product may spend looking things up for you in a month, and it resets every month, whether the plan is paid monthly or yearly. Nothing new starts past it: once a month’s budget is reached, a run refuses to start and says why, a keyword search is turned away, and the weekly rank checks and crawls pause until the month rolls over — which the dashboard states in words. A run already under way still finishes, because its money is committed, so a month can end above the figure. Everything already collected stays readable.
The two budgets are dollars this product may spend on your behalf, never amounts owed: a plan’s price is flat, and it does not move with what the lookups or the models cost.
No per-seat charge: a plan counts projects and budgets, never people, so inviting a colleague costs nothing. Seat pricing is not fixed, and this is what is true today rather than a promise about every future plan.
Questions
Do I need a card to start?
No. The Free plan costs nothing and asks for no card, because there is no subscription behind it. You add one only if you move up a plan.
Is there a per-seat charge?
No. A plan counts projects and budgets, never people, so inviting a colleague costs nothing. Seat pricing is not fixed, and this is what is true today rather than a promise about every future plan.
What happens if I cancel?
Nothing is deleted. Once the cancellation takes effect the workspace is read-only: every project, run, worklist and import stays readable, and no new run, keyword search, rank check, crawl or AI visibility sweep can be started until you subscribe again — so you can see exactly what you are not using. Work already started is not stopped: a run under way finishes, and a connected Search Console or Analytics property goes on syncing until you disconnect it.
What counts as a project?
One site in one market: a domain, a country and a language, with the rivals you name beside it. Free holds 1, Scale holds 30. Moving a project to a different market keeps the project and clears that project’s worklist, because a list of gaps measured in one country is not a stale answer for another — it is an answer to a different question.
Which plans include AI visibility?
The ones with an AI budget. The weekly sweep spends that budget, so a plan whose budget is Not included never sweeps at all, and a plan with one sweeps until the month’s budget is spent — Scale’s is $60.00 a month.
Can I change plan later?
Yes, and the first time takes a different door from every time after it. Your first subscription goes through Stripe’s checkout, reached from the Billing screen inside the app. Once you have one, that same screen opens Stripe’s own billing portal, which is where a plan is switched, a card is changed, and a subscription is cancelled or resumed. Which plan we enforce is resolved from the price Stripe is charging, so a change takes effect once Stripe reports it.
Name your site and your rivals. See the first worklist today.
Start freeThe Free plan costs nothing and needs no card. The first sign-in creates your account.