Tracking mobile as well as desktop

Every tracked keyword is checked on desktop each week. Turning mobile on for a project adds a second weekly check of the same keyword, on the same schedule, for as long as it stays on.

It doubles a recurring cost, which is why it is gated

The allowance a plan states is a number of scheduled weekly checks rather than a number of phrases, so a keyword on a mobile-enabled project spends two of them and a keyword anywhere else spends one. Turning mobile on is refused when the project’s keywords would not fit, and the figure on Home and on the Position tracking screen counts the same thing the refusal counts, so a number that looks like it fits does fit.

Turning it off is never refused, whatever state a subscription is in. Removing scheduled spend has to be something you can always do.

What it changes

The Position tracking screen gains a mobile view: its own distribution, its own table and its own chart, read from mobile checks alone. The result page blocks differ between the two genuinely rather than cosmetically, which is most of the reason to look.

What it does not change

Home, the project Dashboard, the share of voice on Domain overview’s Competitors tab and the weekly summary stay on desktop checks. None of those figures moves by a single row when mobile is switched on — see the article on visibility and share of voice for why a dated instrument is kept to one device.