Reading the project dashboard

The Dashboard is a project’s main screen: a next step, then a card for each tool — Domain overview, Site audit, Position tracking, Traffic, Backlinks, AI visibility and Content — and a chart of organic performance under them. A tool you have set up shows its headline figures; a tool you have not shows the one button that sets it up. Every figure says which instrument took it and when, because several of them look alike and are answers to different questions.

Each figure names its own source

• Estimated traffic and Keywords come from your newest run’s organic overview, on the day that run asked. The line beneath the traffic figure is a different instrument — a monthly history — and it is labelled as one rather than drawn as the figure’s own past.
• Site health is the share of crawled pages with no critical finding. Errors counts the critical findings themselves, one per finding, so it can be larger than the number of pages behind the score.
• Visibility is the rank tracker’s own weekly reading, as a click-weighted estimate. Share of voice is your part of the clicks you and your tracked rivals are estimated to get for your tracked keywords.
• Search Console clicks are Google’s count over a window that ends where your sync ends. Sessions are the visits from organic search that Google Analytics recorded, over a window that ends where its own sync ends.
• Referring domains and Authority come from the link profile Analyze backlinks stores, each against the profile stored before it.
• AI mentions is the newest finished sweep’s rate, against the sweep before it.
• Posts are the articles your store’s last sync listed. Drafts are the ones written here whose status is still draft, publishing or failed.

A dash is not a zero

A tool you have never set up shows the button that sets it up — start a crawl, track keywords, connect Search Console — rather than a figure. A tool that is set up but cannot state a figure yet reads as a dash, with the sentence that says why: a crawl that failed, a sync that has not run, a tracker with one weekly round behind it. Neither is a zero. A zero would look exactly like a measurement, and “we never looked” and “we looked and the answer is none” are different facts that a zero makes identical.

Why some figures need a second week

Visibility needs two weekly rounds of rank checks before it says anything, because one round is a reading rather than a trend. A change beside a figure is only drawn when there is a comparable earlier period stored, and when the tracker has plainly stopped the last change is still printed, with its date, and without the colour it would otherwise carry: a colour says this happened, and a month-old arrow in green says it happened now.

Notes

The organic performance card takes a note on a date — a redesign, a migration, a campaign — and marks it on both charts, so a step in a line has your own explanation beside it rather than a guess six months later. The list under the charts holds every note with its own delete button, including the ones outside the range on screen.