Looking up any domain

Domain overview looks up any domain in any market you choose, whether or not it is on a project. Type a domain, pick a market and press Look up, then press Analyze on the domain to fetch its answers. They are kept so the tabs can show them: Overview, Organic keywords, Top pages, Competitors and Backlinks.

What one press fetches

• The domain’s top keywords, ordered by estimated traffic.
• Its overview figures and how its positions are split.
• 12 months of history of its organic traffic and keywords.
• Its backlink profile.
• Its top referring domains.
• Its top pages.
• The domains competing for its keywords.

What it costs

One press is one search from the day’s allowance, however many of the answers above it fetches. The Free plan allows 3 searches a day and Scale allows 150; the pricing table carries the row for every plan. A press is also read against your data budget, the way an analysis run and a backlinks analysis are.

Looking again is free

The answers are kept for up to 7 days. For as long as they are kept, opening the same domain and market again costs nothing and moves no allowance: the tabs read what was already fetched and nothing goes upstream. After that, the next press fetches afresh.

When you see an answer, and how old it can be

You see an answer only after you press for it, or after your own project asked the same question — its analysis run, Analyze backlinks or Find suggested rivals; opening a domain nobody in your workspace has fetched offers the press instead of showing another workspace’s result. The answers are cached for every workspace, though, so a press may be answered from a copy fetched up to 7 days earlier. The page says when it was fetched and until when it is free to view.

Your own site may already be fetched

When an analysis run on the project finished within the last 7 days, most of these answers for the project’s own site are already kept, so opening that site in the project’s market shows figures at once. Runs never start on their own. Whatever the run did not fetch is what the press adds, and a press for something already kept is read back rather than paid for again.

Where the other screens fit

On the project’s own site in the project’s market, the Competitors tab replaces the cached list with your tracked rivals and the suggested ones. On the project’s own site and on each rival it tracks within the backlink comparison’s bound, in any market, since links have none, the Backlinks tab shows the stored history with its own Analyze backlinks press. A tab that draws such a stored panel offers no page-level press, and on the other tabs the press sits above the tab row. Keyword gap and Backlink gap can compare your domain with up to 4 others using these same answers, offering a one-search press for any domain not yet looked up.