Creating your first project

A project is one site in one market: a domain, a country and a language, with the rivals you name beside it. Almost everything in the product hangs off one — the analysis, the rank tracker, the crawl, the backlink comparison and the AI sweep all read the same project, so the rivals you name once are the rivals every one of them measures you against.

What it asks for

• A name, which is yours to choose and is what the switcher and the project list show.
• The domain you want measured. Every other figure is about this, and it is the only domain this product will crawl or audit — a rival is measured from the outside, by what it ranks for.
• A market: the country and the language every call about this project asks in.

A brand name is optional. It is the name the AI visibility sweep looks for in a model’s answer, and the project’s own name is what gets used when you have not set one — so it is worth setting when the name your buyers write is not the name you gave the project.

What it does not ask for

No code on your site, no tag, and no access to anything. A project measures a domain from the outside, which is why you can create one for a site you do not own. Search Console, Analytics and a Shopify store are separate connections you add later if you want the figures they bring; nothing here waits for them.

Some screens are the workspace’s, not a project’s

Keyword research and Domain overview belong to the workspace, so you can look a phrase or a domain up before you have filed anything under anything. Keyword gap and Backlink gap work with a project or with domains you name. Keyword research offers to track what it finds into a project once you have one.